Project Scope: Bay City Equestrian asked me to create a logo for their new equestrian brand: a training, sales, and rehabilitation service for equestrians in the Aiken, SC and surrounding communities. With the equestrian community being such a saturated market, BCE needed a logo design that would not only be simple enough to understand from a distance but also intriguing enough to be memorable. After a few failed iterations involving city artwork, we brought the logo back to the basics to help present BCE in a more traditional light. We landed on a line art sketch of a horse jumping alongside the initials of the farm. The logo is hoped to be used on all marketing material, apparel, and large scale formats (such as tents, signs, and more).