Project: Logo Design + Branding
Program: Adobe Illustrator, Procreate

Project Scope: I was approached by The Salvation Army, California South Division to create a visual identity for their new campaign aimed at raising money in the central coast to combat homelessness. I worked directly with the Director of Capital Campaign to help name the campaign "Homeless to Home." This name helps signify the transition (with the word 'to') from being homeless to finding a home, which is what The Salvation Army embodies. The branding around the campaign needed to live within The Salvation Army's already internationally recognized brand, so I opted for two interlocking H's with the Shield living inside the middle. 
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