Project Scope: Opposite Direction is an educational resource that explores Ecological Dynamics, a contemporary research area dedicated to understanding individual, task, and environment interactions. Their intention is to become a space for the research and coaching worlds to overlap. I was approached to design the branding and logo for Opposite Direction. The materials Opposite Direction produces are mostly used in an educational setting (i.e. schools), but they also wanted to evoke a welcoming feeling with their logo. The icon was created with several arrows pointing in opposite directions, with non-linear lines portraying the ideologies of ecological dynamics.